WHAT IS A LANDING PAGE AND WHY WOULD YOU USE ONE?

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A landing page is a standalone web page, created with a single purpose or call to action (CTA) such as a product overview, promotion, or sales pitch.

Landing pages are there to convert visitors into customers and ultimately into brand ambassadors.

The purpose of a landing page is to attract new users to a product or a service and are designed to engage a visitor in a very specific way. This interaction with the visitor is determined by the scope of the add campaign and is tailored accordingly. Landing pages can be used to encourage a sale, download trail software or to subscribe to a newsletter.

Landing pages are mostly used in combination with newsletters and digital advertising campaigns such as Google AdWords or Facebook adds. As the name states, It’s where a visitor “lands” when they have clicked on a add, promotional link or a similar interaction.

4 TYPES OF LANDING PAGES:

1. LEAD CAPTURE (SQUEEZE) PAGE

A lead capture page is a landing page designed to capture opt-in email addresses from potential subscribers. The goal of a lead capture page is to convince, persuade, or ”squeeze” a visitor into providing their email address.

Lead capture pages are often used in conjunction with an email autoresponder to begin delivering information as soon as the visitor confirms their email address. The autoresponder may be utilized to send a series of follow-up emails or to provide an immediate download link to get information. Promising information upon completion of confirming their email address has proven to be an effective method of increasing opt-ins using squeeze pages.

2. SPLASH PAGE

a Splash screen is a page of a web site that acts as a front page prior to displaying the home page. 

a Splash Page may be used to:

  • direct users to the appropriate website for their country or language preference.
  • as an additional form of advertising.
  • to restrict access to content such as alcohol advertising or sales, or gambling.
  • as an aesthetic complement to the main page.
  • To grab someone’s attention to take them to a page with more details usually for a product that they are selling.

3. CLICK THROUGH PAGE

A click-through page is a landing page without a contact form. A click-through page is often used as the middleman between your ad and ecommerce shopping cart. Its purpose is to warm up visitors to your unique value proposition before sending them deeper into the marketing funnel.

4. PITCH PAGE / SALES PAGE

On a sales landing page, you want to think of every question your customer might have for you. Emphases should be placed on what the client has to gain. Every barrier to purchase they might face, and every benefit they’ll
enjoy by making a purchase should be highlighted as they scroll to the bottom of the page.